Project Description: “Connection to the Eastern Sierra Visitor Audience” is the official name of Track 3 of the “Sustainable Recreation and Tourism Initiative”. Invited participants were constituted as the Visitor Connection Working Group, comprising 28 representatives of regional organizations with a vast and diverse range of expertise engaging with the visitor audience. The Working Group was convened for 8 facilitated meetings over 14 months to establish the foundation for a 21st-century regional recreation identity for the Eastern Sierra focused on stewardship and sustainability. The work product from the Working Group is the “Visitor Connection Package” – please see the download opportunity below – which identifies the tools necessary to more efficiently and effectively communicate with the region’s multimillion-member outdoor recreation audience through the establishment of a “voice” that speaks for the Eastern Sierra as a region. The Strategic Marketing Group, who facilitated the Working Group’s eight meetings, will be producing a companion strategic document to the “Visitor Connection Package” and that document will be hosted here as well. MLTPA is pleased to provide this webpage in support of the Eastern Sierra Sustainable Recreation Partnership (ESSRP) and the "Sustainable Recreation and Tourism Initiative."
COVID-19 Update: In person meetings were not safe during the pandemic and COVID-19 profoundly effected the gateway communities and counties of the Eastern Sierra. The Visitor Connection Working Group successfully transitioned to a virtual environment with the digital tools necessary to complete the "Visitor Connection Package." Many thanks to the Eastern Sierra's unprecedented open-access broadband network capacity via Digital 395.
Click above to download the “Visitor Connection Package”, prepared with input and thought leadership from the Visitor Connection Working Group, as described above. The “Visitor Connection Package” establishes a framework to implement a regional voice for sustainable recreation and stewardship in the Eastern Sierra.
Alabama Hills Stewardship Group
Alpine County Chamber of Commerce
Bishop Chamber of Commerce
Bishop Climbers Coalition
Bishop Visitor Bureau
Bureau of Land Management Bishop Field Office
California State Parks
City of Bishop
Disabled Sports Eastern Sierra
Eastern Sierra Conservation Corps
Eastern Sierra Four Wheel Drive Club
Eastern Sierra Interpretive Association (ESIA)
Friends of the Inyo
High Sierra Energy Foundation
Humboldt Toiyabe National Forest
Inyo National Forest
Los Angeles Department of Water and Power
Mammoth Lakes Chamber of Commerce
Mammoth Lakes Recreation
Mammoth Lakes Tourism
Mammoth Resorts (Mammoth Mountain)
Mono Lake Committee
Last Updated April 20, 2021
Funding for this project has been provided by the Sierra Nevada Conservancy, an agency of the State of California, under the California Drought, Water, Parks, Climate, Coastal Protection, and Outdoor Access For All Act of 2018 (Proposition 68) and in support of the Sierra Nevada Watershed Improvement Program.
Sign up to stay informed about the Sustainable Recreation and Tourism Initiative funded by a grant from Prop 68 and the Sierra Nevada Conservancy